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1.02 Key Terms
Nature Of Business Plan
| Term | Definition |
|---|---|
| Actualize | To make a reality of something; to turn a business idea into reality. |
| Business Sustainability | The successful long-term management of an organization's financial, social, and environmental risks, opportunities, and obligations. |
| Copyright Infringement | A violation of the rights of the person who owns a copyright. |
| Corporate Social Responsibility | The duty of businesses to contribute to the well-being of society. |
| Nepotism | The practice of using one's power of influence to benefit one's friends or relatives. |
| Patent Infringement | A violation of the rights of the person who owns a patent. |
| Puffery | An unsubstantiated exaggeration or overstatement typically used for self-gain; most frequently used in advertisements, sales presentations, and financial forecasts. |
| Trademark Infringement | The reproduction, counterfeiting, copying, or imitation, in commerce, of a registered mark. |