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10.2 Key terms
Ethics in Entrepreneurship
Term | Definition |
---|---|
Actualize | To make a reality of something to turn a business idea into reality |
Business sustainability | The successful long-term management of an organization financial ,social and environment risks opportunities and obligations |
Copyright infringement | A violation of the rights of the person who owns a copyright |
corporate social responsibility | The duty of businesses to contribute to the well-being of society |
nepotism | The practice of using one's power or influence to benefit one's friends or relatives |
Patent infringement | A violation of the rights of the person who owns a patent |
puffery | An unsubstantiated exaggeration or overstatement typically used for self-gain most frequently used in advertisements sales presentation and financial forecost |
trademark | The reproduction counterfeiting copying or imitation in commerce of a registered mark |