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1.02 Key Term

Ethics in Entrepreneurship

QuestionAnswer
Actualize To make a reality of something; to turn a business idea into reality.
Business Sustainability The successful long-term management of an organization's financial, social, and environmental risks, opportunities, and obligations.
Copyright Infringement A violation of the rights of the person who owns a copyright.
Corporate Social Responsibility The duty of businesses to contribute to the well being of society.
Nepotism The practice of using one's power or influence to benefit one's friend or relatives.
Patent Infringement A violations of the rights of the person who owns a patent.
Puffery An unsubstantiated exaggeration or overstatement typically used for self gain; most frequently used in advertisements, sales presentations, and financial forecasts.
Trademark Infringement The reproduction, counterfeiting, copying, or imitation, in commerce, of a registered mark.
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