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1.02 Key terms
ethics in entrepreneurship
Term | Definition |
---|---|
actualize | to make a reality of something; to turn a business idea in to reality |
business sustainability | the successful long-term management of an organization's financial, social, and environmental risks, opportunities, and obligations |
copyright infringement | A violation of the rights of the person who owns a copyright |
corporate social responsibility | the duty of businesses to contribute to the wellbeing of society |
nepotism | the practice of using ones power or influence to benefit one's friends or relatives |
patent infringement | a violation of the rights of the person who owns a patent |
puffery | an unsubstantiated exaggeration or overstatement typically used for self-gain; most frequently used in advertisements, sales presentations, and financial forecasts |
trademark infringement | the reproduction's, counterfeiting, copying, or imitation, in commerce, of a registered mark. |