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1.01 key terms
Nature of Business Plans
| Term | Definition |
|---|---|
| Accounting | The process of keeping and interpreting financial records |
| Appendix | A segment added to the end of a document; includes supporting information |
| Balance Sheet | A financial statement that captures the financial condition of the business at that particular moment |
| Barrier to (market) entry | Anything that blocks the way or makes it more difficult to enter particular market |
| Bottom Line | Net Outcome |
| Business model | The companys method or plan for making money |
| Business plan | A company's blueprints for success; shows how the business works now and how it is intened to work in the future; the written business model |
| Business Structures | The companys configuration of employees for accomplishing specific business taks; how the business is organized |
| Capital investment | The amount of money the business has invested in its goods and other property |
| Capital Structure | The organization of the influx and outflow of the company's money, including where the money goes on a regular basis; how a business pays for its operations |
| Cash flow | The movement of funds into and out of a business; determains the amount of cash the business has to work with at any given time |
| Cost Estimate | A ball-park figure (or guess) of how much will be sent on a given activity |
| Equity | Assets minus liabilities; alos known as stockholders' (or shareholders) equity, book value, and net worth. |
| Executive Summary | The most important part of a companys business plan because it gives an overveiw of the entire document; used to determain whether it is worthwhile to read any further |
| Finance | The process of obtaining funds and using them achieve the goals of the business |
| Financial plan | The part of a companys business plan that shows how the business has performed (or is likely to perform) financially; how a business intends to use its money |
| Financial resources | All the sources of money availiable to a business or project |
| Financing costs | Funding a bsuiness activity or project through debt, equity, or venture capital |
| Fixed assets | Items of value a business owns that are not expeted to change, e.g., buildings |
| Funding | money available to a business fro one or more sources |
| Human resources | people who work to produce goods and services |
| Income statement | A financial summary that shows how much money the business has made or has lost over a period of time; also called the profit-and-loss statment |
| Letter of intent | A documnet communicating what a person or business intends to do within (or during) a specific timeframe |
| Liabilities | Responsiblities of the business, especially legal responsiblities |
| Life cycle | The stages through which goods and services move from the time they are introduced on the market untill they are taken off the market |
| Management | The process of coordinating rescources in order to accomplish an organizations goals |
| Market analysis | A systematic study of the market |
| Market position | The rank of a particular business in a specific market |
| Marketing | An organizational function and a set of process for creating, communicating, and delivering value to customers and for mnaging customer relations in ways that benifit the organization and its stakeholders |
| Marketing plan | A set of procedures or strategies for attracting the target customer to a business |
| Niche | The small segment of the total market interested in a subject |
| Operations | The day-to-day activities required for contuinued business functioning |
| Physical rescources | Material items used to accomplish another activity |
| Product | The good, service or idea a business offers its customers |
| Product Development | The efforts involved in the creation of a new product |
| Product promotion | A type of promotion that aims to persuade consumers to bye a good or service |
| Profit | Monetary Reward a business owner recives for taking the risk involved in investing ina abusiness income left once all expenses are paid |
| Resources | any item that is used to accomplish another activity such as producing/ providing goods and services |
| Return on equity | financial ratio calculated by dividing net income by book value |
| return on investement | financial ratio calculated by dividing net profit by investment |
| Risk management plan | a abusiness document that involves the planning controlling , preventing, and procedures involved in limiting business losses optimizes the relationship of potential loss to gain |
| Royalities | a percentage of actual sales that a license pays to a licensor; usually anywhere from 5 to 15 perecent |
| Sales volume | the amoount of a firms sales usually expressed in dollars |
| Stragic plan | long range plan for the company as a whole usually three to five years out |
| Stategy | plan of action for achieving goals and objectives |
| table of contents | the portion of a document in which the sections are listed with their page number |
| Target market | the particular group of customers a business seeks to attract |
| Third party agreement | legal or financial arrsngement in which two companies do business through (or using) a third company |
| venture | a business project, usually new |