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Marketing FINAL
Ch. 3
Question | Answer |
---|---|
Wheel of Social Media Engagement | Information, Connected, Network, Dynamic, Timeliness |
Information | relevant information is spread to other members of the social network |
Connected | satisfies human nature to connect w/ other people |
Network | post is spread instantaneously across social media |
Dynamic | back and forth communications → how people flow in and out of networked communities as their interests change |
Timeliness | engage w/ the customer at the right place and time |