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3.03 key term

customer relations

TermDefinition
Competition The rivalry between two or more business to attract scarce customers dollars
Corporate culture The value and ideals that an organization encourages among its employee's
courtesy Polite behavior; good manners
Customer loyalty The customers preference for a business; usually expressed in regular purchases from the business
Customer relations All the activities a business engages in to interact with its customers
Customer service Activities and benefits provided by a business to its customer to create goodwill and customer satisfaction
Customer-centric Focused customers needs and wants
Etiquette Rules applying to acceptable behavior
FAQs Frequently asked questions; used by business to answer questions on their websites or other marketing materials
Incentive Something that will fulfill a customers specific's desire or need
Internal customers The people (i.e., employees) who work cooperatively together to achieve business goals
Patronage Loyalty to a particular business
Proactive Adapting to the environment in advance of the occurrence of events; taking advantage of opportunities rather than reacting to problems
Productivity The amount and the value of goods and services produces (outputs) from set amounts of resources
Respect Regard or esteem
target MARKET The particular group of customers a business seeks to attract
touchpoint All the opportunities that business have to connect with customers and reinforce their brand value
Word-of-mouth promotion Promotion for a business provided by customer who tell others of their satisfaction with the business
Created by: angel.c791
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