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303 CR
Customer Relatons
| Question | Answer |
|---|---|
| Competition | The rivalry between two or more businesses to attract scarce customer dollars |
| Corporate culture | the values and ideals that an organization encourages among its employees |
| Courtesy | Polite behavior; good manners |
| customer loyalty | The customer's preference for a business; usually expressed in regular purchases from the business |
| Customer relations | All the activities the business engages in to interact with its customers |
| Customer service | activities and benefits provided by a business to its customers to create goodwill and customer satisfaction |
| Customer- centric | focus on customer needs and wants |
| Etiquette | Rules applying to acceptable behavior |
| FAQs | Frequently asked questions; used by a business to answer questions on their websites or other marketing materials |
| Incentive | Something that will fulfill a customer's desire or need |
| Internal customer | The people (i.e, employees) who work cooperatively together to achieve business goals |
| patronage | Loyalty to a particular business |
| Proactive | adapting to the environment in advance of the occurrence of events; taking advantage of opportunities rather than reacting to |
| Productivity | The amount and the value of goods and services produced(outputs) from sets amount of resources(inputs) |
| Respect | Regard or esteem |
| Target market | The particular group of customers a business seeks to attract |
| touchpoints | All the opportunities that businesses have to connect with customers and reinforce their brand values |
| Word- of -mouth | Promotion for a business provided by a customer who tell others of their satisfaction with the businesses |