click below
click below
Normal Size Small Size show me how
303 CR
customer relation
| Term | Definition |
|---|---|
| Competition: | The rivalry between two or more business to attract scarce customers dollars |
| Corporate culture: | The values and ideals that an organization encourages among its employees |
| Courtesy: | polite behavior; good manners |
| Customer loyalty: | the customers preference for a business; usually expressed in regulars purchase from the business |
| Customer relations: | All the activities a business engages in to interact with its customers |
| customer service: | Activities and benefits provided by a business to its customers to create goodwill and customer satisfaction |
| Customer centric: | Focused on customer needs and wants |
| Etiquette: | Rules applying to acceptable Behavior |
| FAQs: | Frequently asked questions; used by business to answer questions on their website or other marketing materials |
| Incentive: | something that will fulfill a customers specific desire or need |
| Internal customers: | the people who work cooperatively together to achieve business goals |
| Patronage: | Loyalty to a particular business |
| Proactive: | Adapting to the environment in advance of the occurrence of events; taking advantage of opportunities rather then reacting to problems |
| Productively: | the amount and the value of goods and services produced from set amounts of resources |
| Respect: | regard or esteem |
| Target market: | the particular group of customers a business seeks to attract their brand value |
| Touchpoints: | all the opportunities that business have to connect with customers and reinforce their brand value |
| Word-of-mouth promotion: | promotion for a business provided by customers who tell others of their satisfaction with the business |