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303 Customer Relatio
Customer Relations
Term | Definition |
---|---|
Competition: | The rivalry between two or more businesses to attract scarce customer dollars |
Corporate culture: | The values and ideals that an organization encourages among its employees |
Courtesy: | Polite behavior; good mannaers |
Customer loyalty: | The customer's preference for a busines; usually expressed in regular purchases from the business |
Customer relations: | All the activities a business engages in to interact with its customers |
Customer service: | Activities and benefits provided by a business to its customers to create goodwill and customer satisfaction |
Customer-centric: | Focused on customer needs and wants |
Etiquette: | Rules applying to acceptable behavior |
FAQs: | Frequently Asked Questions; used by businesses to answer questions on their websites or other marketing materials |
Incentive: | Something that will fulfill a customer's specific desire or need |
Internal customers; | The people (i.e., employees) who work cooperatively together to achieve business goals |
Patronage: | Loyalty to a particular business |
Proactive: | Adapting to the environment in advance of the occurrence of events: taking advantage of opportunities rather that reacting to problems |
Productivity: | The amount and the value of goods and services produced (outputs) from set amounts or resources (inputs) |
Respect: | Regard or esteem |
Target market: | The particular group of customers a business seeks to attract |
Touchpoints: | All the opportunities that busines provided by customers have to connect with customers and reinforce their brand value |
Word-of-mouth promotion: | Promotion for a business provided by customers who tell others of their satisfaction with the business. |