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3.03 CR
customer relations
| Question | Answer |
|---|---|
| competition | the rivalry between two or more businesses to attract scarce customer dollars |
| corporate culture | the values and ideals that an organization encourages among its employees |
| courtesy | polite behavior; good behavior |
| customer loyalty | the customers preference for a business; usually expressed in regular purchases from the business |
| customer relations | all the activities a business engages in to interact with its customers |
| customer service | activities and benefits provided by a business to its customers to create goodwill and customer satisfaction |
| customer centric | focused on customer needs and wants |
| etiquette | rules applying to acceptable behavior |
| FAQs | frequently asked questions; used by businesses to answer questions on their website or other marketing materials |
| incentive | something that will fulfill a customers specific desire or need |
| internal customers | the people (i.e., employees) who work cooperatively together to achieve business goals |
| patronage | loyalty to a particular business |
| proactive | adapting to the environment in advance of the occurrence of events; taking advantage of opportunities rather than reacting to problems |
| productivity | the amount and value of goods and services produced (outputs) from set amount of resources ( input) |
| respect | regard or esteem |
| target market | the particular group of customers a business seeks to attract |
| touch points | all the opportunities that businesses have to connect with customers and reinforce their brands |
| word of mouth promotion | promotion for a business provided by customers who tell others of their satisfaction with the business |