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3.03 Glossary
Customer Relations
| Question | Answer |
|---|---|
| Competition | The rivalry between two or more businesses to attract scarce customer dollars |
| Corporate culture | The values and ideals that an organization encourages amoung its employess |
| Courtesy | Polite behavior good manners |
| Customer loyalty | The customer's preference for a business usualy expressed in regular purchases from the business |
| Customer relations | All the activities a business engages in to interact with its customers |
| Customer service | Activitie nand benefits provided by a business to its customers to create goodwilll and customer stisfaction |
| Customer-centric | Focused on customer needs and wants |
| Etiquette | Rules applying to acceptable behavior |
| FAQ's | Frequently asked questions used by business to answer questions on their websites or other maketing materials |
| Incentive | Something that ill fulfill a customer's speific desire or need |
| Internal customers | The people (i.e., employees) who work cooperatively together to achieve business goals |
| Patronage | loyalty to a particular business |
| Proactive | Adapting to the environment in advance of the occurrrence of events taking advantage of oportunities rather then reacting to problems |
| Productivity | The amount and the value of goods and services produced ( outputs) from set amounts of resources (input) |
| Respect | Regard or esteem |
| Target market | The particular groups of costomers a business seeks to attract |
| Touch points | All the opportunities that businessses have to connect ith customers and reinforce their brand value |
| Word-of-mouth-preomotion | Promotion for a business provided by customers who tell other of their satisfaction with the business |