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Business Essentials
| Term | Definition |
|---|---|
| competition | the rivalry between two or more businesses to attract scarce custmor dollars |
| corporate culture | the values and ideals that an organiztion encourages among its employees |
| courtesy | polite behavior goods manners |
| customer loyalty | the customer preference for a business usually expressed in regular purchases from the business |
| customer relations | all the activites a business engages in to interact with its customers |
| customer service | activites and benefits provided by a business to its customers to create goodwill and customer satisfaction |
| custome centric | focused on customer nee and wants |
| etiquette | rules applying to acceptable behavior |
| FAQs | frequenly asked question used by businesses to answer questions on their websites or other marketing materials |
| incentive | something that will fulfill a customer specific desire or need |
| internal customers | the people i e employees who work cooperatively together to achieve business goals |
| patronag | loyalty to a particular business |
| proactive | adapting to the environment it advance of the occurrence of events taking advantage of opportunites rather thanreacting to problems |
| productivity | the amount and the vaule of goods and services produced output from set amounts of resources input |
| respect | regard or esttem |
| target market b | the praticular group of customers a budiness seeks to attract |
| touchpoints | all the opportunities that businesses have to connect with customers and reinforce their brand value |
| word of mouth promtion | promotion for a business proviede by customers who tell others of their satisfaction with the business |