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Sports Marketing #3

Exam 3 Ch. 10-13

QuestionAnswer
Creates and maintains brand awareness and brand loyalty, in addition to building brand image and creates a distinct identity for sports products and services Advertising
Designed to inform, persuade, remind, and cause consumers in the target market to take action Advertising Objectives
Direct Objectives
Indirect Objectives
Advertising Budgeting
Creative decisions
Creative process
Creative brief
What are the three outcomes of the creative process? 1.) Identifying benefits of the sports product 2.) Designing the advertising appeal (what to say) 3.) Developing the advertising execution
Advertising Appeals
Health Appeals
emotional appeals
fear appeals
sex appeals
Pleasure or fun appeals
Advertising execution
One-sided versus two-sided
Comparative advertisements
Slice-of-life advertisements
Lifestyle advertisements
Created by: dcox49er
Popular Marketing sets

 

 



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