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| Question | Answer |
|---|---|
| marketing | the main means of mass communication (especially television, radio, newspapers, and the Internet) regarded collectively. |
| bias | A particular preference or point of view that is personal, rather than scientific. |
| bandwagon | a particular activity or cause that has suddenly become fashionable or popular. |
| advertising | A written or spoken media message designed to interest consumers in purchasing a product or service |
| testimonial | attempts to persuade the reader by using a famous person to endorse a product or idea |
| comparison | Examination of two or more objects with reference to their likeness or unlikeness. |
| stereotyping | Assuming that everyone in a particular group is the same. |
| loaded words | Words that have strong emotions behind them |
| claim | a statement of something as fact or true |
| omission | certain facts about the product are left out |
| visual media | can be viewed through TV, video, or print |