Help
Options
Didn't know it?
click below
click below
Knew it?
click below
click below
Don't Know
Remaining cards (0)
Know
retry
shuffle
restart
0:00
Embed Code - If you would like this activity on your web page, copy the script below and paste it into your web page.
Normal Size Small Size show me how
Normal Size Small Size show me how
ITECH Ch 10
| Term | Definition |
|---|---|
| Astroturfing | Engineering the posting of positive comments and reviews of a firm's product and services (or negative ones of a firm's competitors). Many ratings sites will penalize firms that offer incentives for positive feedback posts. |
| Blog rolls | A list of a blogger's favorite blogs. While not all blogs include blog rolls, those that do are often displayed on the right or left column of a blog's main page. |
| Blogs | Online journal entries, usually made in a reverse chronological order. Blogs typically provide comment mechanisms where users can post feedback for authors and other readers. |
| Collaborative consumption | When participants share access to products and services rather than having ownership. Shared resources can be owned by a central service provider (e.g., ZipCar) or provided by a community that pools available resources (e.g., Airbnb, Uber). |
| Crowdsourcing | The act of taking a job traditionally performed by a designated agent (usually an employee) and outsourcing it to an undefined generally large group of people in the form of an open call. |
| Earned media | Promotions that are not paid for or owned but rather grow organically from customer efforts or other favorable publicity. Social media, word of mouth, and unsolicited positive press mentions are all examples of earned media. |
| Embassy | In the context of social media, an established online presence where customers can reach and interact with the firm. An effective embassy approach uses a consistent firm name in all its social media properties. |
| Free rider problem | When others take advantage of a user or service without providing any sort of reciprocal benefit. |
| Griefers | Internet vandal and mischief maker; also sometimes referred to as a troll. |
| Hashtags | A method for organizing tweets where keywords are preceded by the # character. |
| Inbound marketing | Leveraging online channels to draw consumers to the firm with compelling content rather than conventional forms of promotion such as advertising, e-mail marketing, traditional mailings, and sales calls. |
| Long tail | refers to an extremely large selection of content or products. The long tail is a phenomenon whereby firms can make money by offering a near-limitless selection. |
| Neutral point of view (NPOV) | An editorial style that is free of bias and opinion. Wikipedia dictates that all articles must be written in NPOV. |
| Online reputation management | The process of tracking and responding to online mentions of a product, organization, or individual |
| Owned media | Communication channels that an organization controls. These can include firm-run blogs, Web sites, apps, and organization accounts on social media such as Twitter, Facebook, Pinterest, YouTube, and Instagram. |
| Paid media | Refers to efforts where an organization pays to leverage a channel or promote a message. Paid media efforts include things such as advertisement and sponsorships. |
| Peer production | when users work, often collaboratively, to create content and provide services |
| Prediction market | Polling a diverse crowd and aggregating opinions in order to form a forecast of an eventual outcome. |
| Roll back | The ability to revert a wiki page to a prior version. This is useful for restoring earlier work in the event of a posting error, inaccuracy, or vandalism. |
| Software development kit (SDK) | Tools that allow the creation of products or add-ons for a specific operating system or other computing platform |
| Search engine optimization (SEO) | The process of improving a page's organic page rankings |
| Social media awareness and response team (SMART) | A group tasked with creating policies and providing support, training, guidance, and development expertise for and monitoring of a firm's social media efforts |
| Social media | content that is created, shared, and commented on by a broader community of users |
| Social networks | An online community that allows users to establish a personal profile and communicate with others. Large public social networks include Facebook, LinkedIn, and Google+, and Pinterest. |
| Sock puppets | A fake online persona created to promote a particular point of view, often in praise of a firm, product, or individual. Be aware that the use of undisclosed relationships in endorsements is a violation of U.S. Federal Trade Commission rules. |
| Trackbacks | Links in a blog post that refer readers back to cited sources. Trackbacks allow a blogger to see which and how many other bloggers are referring to their content. |
| Viral | In this context, information or applications that spread rapidly between users. |
| Web 2.0 | A term broadly referring to Internet services that foster collaboration and information sharing |
| Wiki | a website that can be modified by anyone, from directly within a web browser (provided that user is granted edit access) |
| Wikimasters | Individuals often employed by organizations to review community content in order to delete excessive posts, move commentary to the best location, and edit as necessary. |
| Wisdom of crowds | The idea that a group of individuals (the crowd), often consisting of untrained amateurs, will collectively have more insight than a single or small group of trained professionals. |
Created by:
user-1740947
Popular Computers sets