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Unit 2 Entre
| Term | Definition |
|---|---|
| Industry and Market Evaluations | Perceived customers (market) Expected lifetime use Growth potential |
| Economics and Profitability | Capital needed Projected profit margins Break-even point return pf investment potential |
| Competitive Advantage | Benefits offered intellectual property streamlined processes successful partnerships |
| Management and Team | Team members strengths and weaknesses Background, integrity |
| Self and Investor Analysis | Goals of, and fit with team Opportunity cost (what are you giving up, to have an investor?) Risk and Reward tolerance |
| Empathy | Who and what |
| Ideation | Developing and moving beyond |
| Prototyping | Experimenting and moving ideas forward |
| Idea vs Opportunity (Idea) | Idea - A concept with no plan, Nesarary starting point, Not all ideas will work |
| Idea vs Opportunity (Opportunity) | Opportunity - Idea with a plan, Could make for a profitable business, Driven by customers needs |
| Start up | A temporary organization that searches for a repeatable and scalable business model. |
| Small business | Started to fill a gap or provide a service, be your own boss |
| Value proposition | Statement that clearly identifies why people should go to you/your business instead of others. |
| Creativity vs Innovation (Creativity) | Potential of the mind to conceive new ideas hard to measure but easy to see subjective |
| Creativity vs Innovation (Innovation) | Process of translating and idea of invention into a good or service. |
| Driving forces behind creating value (3) | Opportunity - Driven Strong Entrepreneur Financial resources |