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Chapter 5

Principles of Design

QuestionAnswer
Principles of Design A systematic framework which allows the viewer greater insight into works of art
Unity and Variety A sense of oneness, of things belonging together and making a coherent whole, exist on a spectrum, with total blandness at one end and total disorder on the other
Visual Unity Unity based in the elements of shape, color, line, etc.
Conceptual Unity Unity of ideas
Visual Weight refers to the apparent “heaviness” or “lightness” of the forms arranged in a composition as gauged by how insistently they draw our eyes
When the visual weight is equally distributed to either side of a felt or implied center of gravity, we feel the composition is _______ Balanced
Symmetrical Balance Mirror image of shapes/forms on either side of an imaginary axial dividing line; elements correspond to one another in size, shape, and placement
Asymmetrical Balance Two sides that do not correspond to one another in size, shape, and placement
Emphasis The viewer’s attention will be centered more on certain parts of the composition than on others.
Focal Point A specific sport to which attention is directed
Subordination A less visually interesting area
Scale Size in relation to a constant or “normal” size.
Proportion Refers to size relationships between parts of a whole or between two or more items perceived as a unit
Hierarchical Scale Using size change to indicate relative importance.
Golden Ratio A proportional ratio used by artists and the ancient Greeks in both architecture and other works of art
Visual Rhythm Depends on the repetition of accented elements, usually shapes.
Created by: Sydboyer15
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