Product, price, promotion , place

1) Cost based - set priced based on costs of product add % 2) Value based - determine price based on customer perception 3) Competition based - set priced based on competitor prices

Promotion (promotion mix)

1) Advertising 2) public relations, 3) personal selling 4) sales promotion 5) direct marketing

any paid form of non-personal promotion of ideas, good or services by an identified person

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Marketing Mix

Question	Answer
MARKETING MIX	Product, price, promotion , place
Pricing strategy	1) Cost based - set priced based on costs of product add % 2) Value based - determine price based on customer perception 3) Competition based - set priced based on competitor prices
Promotion (promotion mix)	1) Advertising 2) public relations, 3) personal selling 4) sales promotion 5) direct marketing
Advertising	any paid form of non-personal promotion of ideas, good or services by an identified person