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Mkt Apps Corp Brands
Mkt Apps Exam Review
| Question | Answer |
|---|---|
| The Target bullseye and the McDonald’s golden arches are examples of | logos. |
| Corporate brands are important because they | help businesses stand out. |
| Colors, logos, and images are all elements that make up a company’s | brand identity. |
| Which of the following is part of a company’s brand identity: | Design |
| A health food company believes in customer satisfaction and cares about providing customers with healthy, high-quality food. These beliefs are known as | brand values. |
| Brand values are one way that a company can | differentiate itself from its competition. |
| A brand describes itself as funny, outspoken, and young. This is the company’s brand | personality. |
| Which of the following is a brand personality: | Serious, knowledgeable, and reliable |
| A department store sells clothing from brands like Levi’s, but it also sells its own store brands of clothing, also known as __________ brands. | private |
| Telling a brand story is important because it | connects the brand with customers. |
| Who should share a company’s brand values? | Everyone in the company |
| A clothing manufacturer is trying to build its corporate brand, but it wants to make sure that its customers know it stands for more than just making money. What should the company concentrate on to communicate its greater purpose? | Brand values |
| What must a company first think of when developing its brand promise? | Brand values |
| What does a brand personality describe? | Who a company is |
| Which part of brand building involves telling the brand story? | Communicating the brand |
| Employee interactions, websites, and advertisements are all examples of | touchpoints. |
| Which of the following is an example of a touchpoint: | A reply to a customer question on social media |
| A company hangs a poster with its brand promise in its customer service department to make sure employees have the brand in mind. This is an example of a | brand cue. |
| Soliciting feedback from customers and employees is an important part of which step of brand building? | Keeping the brand in mind |
| If, after receiving feedback, a customer-oriented company discovers that its customers are unsatisfied, what should it do? | Work on communicating its values better through its touchpoints |
| Which of the following is NOT a touchpoint? | Customer comes into a business to use the restroom |
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