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Visual Culture Q10
Visual Culture Quiz 10 material
Term | Definition |
---|---|
form and content | modes of analysis may tend to focus on one more than the other |
manifest content | what is shown; objects recognized by most |
latent content | attached secondary meanings |
mythologies | Roland Barthes' decoding essays |
denotational | what is shown |
connotational | how it is shown/what it means |
content analysis | quantitative analysis of data- count number of certain |
iconography | Erwin Panofsky; branch of art history which studies content |
iconology | interpretive; synthetic |
panofsky's 3 levels of content | primary or natural; factual- what it is | expressional- how it is rendered secondary or conventional; what story is being shown intrinsic meaning or content; underlying prinicples which reveal basic attitude of nation, a period, a class, a religion |
genre | a classification or grouping of artworks that share certain iconopgrahic elements, themes and stylistic conventions |
semiotics | study of signs within society; fashionable beginning in 1960s |
referent | what is stands for; can be real or imaginary |
ferdinand de saussure | all that is necessary for any language to exist is an agreement that one thing will stand for another |
costituent parts of a sign | signifier; material dimension of sign signified; conceptual dimension of sign |
syntagm | collection of signs in linear sequence |
paradigm | set where each unit has something in common and is obviously different from the other units |
codes | analog; paradigm with no easily fixed number of units digital; paradigm with fixed number of units |
triangular model of sign | charles s. pierce; object, representamen, interpretant |
types of signs | index- record of; direct, causal connection icon- resembles referent in some way symbol- arbitrary, depends on convention |
motivation | how much the signifier describes the signified |
semiosis | act of signifying; not one-way |
unlimited semiosis | representamen gives interpretant, which becomes a representamen and triggers new interpretant |
myth | connotations for subgroup made to look universal; ideology made to look natural |
linguistic message | text as caption |
coded iconic message | connotation level |
non-coded iconic message | image only |
anchorage | text as controlling reading of image |
relay | text supplying meanings not in images |
structuralism | set of theories emphasizing the laws, codes rules, formulas and conventions structuring human behavior and systems of meaning |
levi strauss | structural anthropologist; studies human culture & social behavior, sign systems & myths to analyze surface & deep structures |
deconstruction | criticized structuralism for overemphasizing structure at expense of elements that don't fit formulas |
undecidability | stresses indeterminacy rather than closure; draws attention to framing devices |
physical context | method stressing specific location as determinant of otherwise polysemic object or work |
intertextuality | analysis relying on references to other works in the discipline |
hermeneutics | interpreting texts and works of art; meaning & significance of art, internal relations within a work, artists intended meaning/viewer interpretations, stability of meanings, interpretations across time and culture |
undecidability | impossibility of deciding between competing interpretations |
dissemination (fragmentation) | new way of considering fragments not as from an original centered whole, but as constituents of a larger, but never completely graspable, entity |
grand narratives | follow teleological progression towards equality and justice |
little narratives | local explanations of individual events or phenomena that don't attempt to explain everything |
decentering | challenges the logo-centric |
simulation | postmodern blurs classic distinction between real and copy |
form | color, shape, value, lighting; what things look like |
style | handling, manner of expression; how something is said rather than what is said |
controversial style | set of formal characteristics specific combination of content and form spiritual force |
representamen | material dimension of sign; signifier |
interpretant | signified; not fixed, user's cultural experience of sign |
parody | ridicules by exaggerating the distance from normal |
pastiche | no ridicule, no normal |
post-internet | ubiquitous authorship; digital access is widespread the development of attention as currency the collapse of physical space in networked culture the infinite reproducibility and mutability of digital materials |
post-internet artifacts | developed with concern to their physical materiality as well as the variety of ways to present and distribute them; artifacts migrate from platform to platform |