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ECOMM UNIT 2

E-Commerce Unit Two Terms

QuestionAnswer
The process of planning and carrying out the productions, distribution, promotion and pricing of products Marketing
Consists of the four critical elements of marketing: Product, Price, Place, Promotion Marketing Mix
A company's name and "image" Brand
A group of people who share common characteristics and buying behavior Target Market
A group of related products that complement one another Product Line
The full set of products offered for sale by a business Product Mix
Suggesting items customers might like from different product lines Cross-Selling
Where a target market lives Geographics
Measurable statistics of a target market (like age, gender, education level, etc...) Demographics
Peeple's lifestyle choices Psychographics
What a product costs the customer Price
Getting the product from the manufacturer to the customer Distribution
Informing potential customers of a product and persuading them to buy it Promotion
Paid for promotion Advertising
An advertisement that goes across the computer screen Banner ad
An advertisement that runs on the side of the computer screen (top to bottom) Skyscraper Ad
Free promotion (like word of mouth) Publicity
Establishing one-on-one relationships with customers by creating a site that meets their need Personalization
Small text files written directly to a visitor's hard drive, contining information Cookie
Getting customers to sign up for email lists and promotional messages Permission Marketing
Customer Service Representative People who handle customer problems and concerns
Support Technicians People who help customers use a site's technolgy
Like cookies, mini-programs that insert a customer's name, address and credit card info for them Intelligence agent
Continuously scan the web for information people might need BOTS (short for Robot)
A businesses efforts to gain information about the conditions of the market and its customers Market Research
Created by: abolin
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