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BE 3.03
CR-003
| Term | Definition |
|---|---|
| Competiton | The rivalry between two or more business es to attract scarce customer dollar |
| Corporate culture | Thevalues and ideals that an organization encouragesamong its employees |
| Courtesy | Polite behavior; good manners |
| Customer loyalty | The customer prefrence for a business; usally expressed in regular purchases from th business |
| Customer relations | All the activites a business engages in to interact with its customers |
| Customer service | Activites and benefits provided by a business to its customers to create goodwill and customer satisfaction |
| Customer-centric | Focuse on customer needs and wants |
| Etiquette | Rules applying to acceptable behavior |
| FAQs | Frequently Asked Questions; used by businesses to answer questions on their websites or other marketng materials |
| Incentive | something that will fulfill a custome's spcific desire or need |
| Internal customers | The people (i.e, employees) who work coopratively together to achieve business goals |
| Patronage | Loyalty to a particular business |
| Proactive | Adapting to the enviorment in advance of the occurence of events; taking advantage of opprtunities rather than reacting to problems |
| Productivity | The amount and the value of goods and services produced (outputs) from set amounts of resources(inputs) |
| Respect | Regard or esteem |
| Target market | The particular group of customers abbusiness seeks to attract |
| Touch points | All the opportunities that businesses have to connect with customers and reinforce their brand value |
| Word-of-mouthpromotion | Promotion for a business provided by customers who tell others of their satisfaction with the business |