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Social Media Tools
| Term | Definition |
|---|---|
| Social Blade | A website displaying the data and statistics of public profiles of multiple different social media platforms. |
| Google SearchConsole | A digital tool that analyses a websites performance across a range of metrics |
| Google AdWords | An online advertising platform that allows business to select certain key words that, when searched by a customer, display their advert |
| Google Analytics | A digital tool used to track and report website traffic, across a range of different demographics |
| Facebook Insights | A tool to track brand performance across a range of metrics on Instagram |
| Google MyBusiness | An online tool used to manage how your brand appears online. |
| Abandoned Basket | A built-in metric used to show how customers have interacted on your website |
| Google Trends | A digital tool used to track and compare the popularity of different topics |
| Hootsuite | A digital tool used to schedule social media posts and campaigns |
| SullyGnome | A website used to scan the Twitch API to retrieve and display stats about streamers |