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1.01 Key terms

Zyheem Haywood

TermDefinition
Corporate sales Corporate sales refer to when a business makes sales to another company, through everyday transactions
event marketing a strategy that includes live and/or virtual promotional events where audiences interact with a product or brand face-to-face; or they engage with a meeting solutions platform via polls, chat boxes, social networking and discussion features
group sales a sale to a group of 20 or more people
hallmark sport events s used to describe a recurring event that possesses such significance, in terms of tradition, attractiveness, image or publicity, that the event provides the host venue, community or destination with a competitive advantage
in-game promotion s the tactic of advertising something inside a game
intership a professional learning experience that offers meaningful, practical work related to a student's field of study or career interest
market research the action or activity of gathering information about consumers' needs and preferences.
season tickets sales a ticket for a specified series or number of events or valid for unlimited use during a specified time, often sold at a reduced rate, for athletic events, concerts, transportation, etc.
sponsorship management The identification, solicitation, securing, servicing and retention of sponsors, donors and philanthropic patrons through the proper valuation and delivery of suitable tangible and intangible.
sports marketing Sports Marketing is a subdivision of marketing which focuses both on the promotion of sports events and teams as well as the promotion of other products and services through sporting events and sports teams focussed on customer-fans.
ticket management a process of managing problems and requests from customers.
vendor coordination, a complex process involving vendor selection and management.
volunteer coordination help a nonprofit identify the right volunteers for a specific job
and walk-in promotion. a team or organizations attempt to communicate with and reward tans as they enter the sport venue.
Created by: ZSHaywood
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