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EII obj: 1.02
Ethical Exellence
| Term | Definition |
|---|---|
| Actualize | to make a reality of something; to turn a business idea into reality |
| Business sustainablility | the successful long-term management of an organization's financial, social, and environmental risks, oppourtunities, and obligations |
| Copyright infringement | a violation fo the rights of the person who owns a copyright |
| Corporate social responsibility | the duty of businesses to contribute to the well-being of society |
| Nepotism | the practice of using one's power or influence to benifit one's friends or relatives |
| Patent infringement | a violation of the rights of the person who owns a patent |
| Puffery | an exaggeration that is most frequently used in ads |
| Trademark infringement | the reproduction, or imitation of a registered mark |