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BM 1
Question | Answer |
---|---|
Advertisement | any paid form of nonpersonal presentation of ideas, goods or services |
Authentic | genuine; sincere; not fake |
Brand | all the combined impressions and experiences associated with a particular company, good, or service |
Brand awareness | the extent to which customers or potential customers are familiar with a brand |
Brand loyalty | customers allegiance to a particular brand |
Brand personality | the projection of a brand that encompasses it values and emotional connections with consumers |
Brand promise | a business's (typically unspoken) agreement with customers that it will provide them with a unique benefit and consistently meet their expectations |
Branding | the ongoing decision-making process about the use of brands |
Corporate culture | the values and ideals that an organization encourages among its employees; also called organizational culture |
Credible | Believable |
Logo | A distinctive symbol, design, or group of letters |
Organizational culture | The values and ideals that an organization encourages among its employees; also called corporate culture |
Publicity | Any nonpersonal presentation of ideas, goods, or service that is not paid for by the company or individual that benefits from or is harmed by it |
Slogan | A phrase that is easy to remember |
Touch point | Any interaction between a business and a customer or a potential customer |
Word-of-mouth marketing | Promotion and publicity for a business provided by customers who tell others of their satisfaction with the business |