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BM 1 3.07

3.07 vocabulary

advertisement any paid form of nonpersonal presentation of ideas, goods or services
authentic genuine; sincere; not fake
brand awareness the extent to which customers or potential customers are familiar with a brand
brand loyalty customers' allegiance to a particular brand
brand personality the projection of a brand that encompasses its values and emotional connections with consumers
brand promise a business's (typically unspoken) agreement with customers that it will provide them with a unique benefit and consistently meet their expectations
branding the ongoing decision-making process about the use of brands
corporate culture the values and ideals that an organization encourages among its employees: also called organizational culture
credible believable
logo a distinctive symbol, design, or group of letters
organizational culture the values and ideals that an organization encourages among its employees; also called corporate culture
publicity any nonpersonal presentation of ideas, goods, or services that is not paid for by the company or individual that benefits from or is harmed by it.
slogan a phrase that is easy to remember
touch point any interaction between a business and a customer or a potential customer
word of mouth marketing promotion and publicity for a business provided by customers who tell others of their satisfaction with the business
Created by: cameron.r191
Popular Business sets




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