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BM 1 3.07
3.07 vocabulary
| Term | Definition |
|---|---|
| advertisement | any paid form of nonpersonal presentation of ideas, goods or services |
| authentic | genuine; sincere; not fake |
| brand awareness | the extent to which customers or potential customers are familiar with a brand |
| brand loyalty | customers' allegiance to a particular brand |
| brand personality | the projection of a brand that encompasses its values and emotional connections with consumers |
| brand promise | a business's (typically unspoken) agreement with customers that it will provide them with a unique benefit and consistently meet their expectations |
| branding | the ongoing decision-making process about the use of brands |
| corporate culture | the values and ideals that an organization encourages among its employees: also called organizational culture |
| credible | believable |
| logo | a distinctive symbol, design, or group of letters |
| organizational culture | the values and ideals that an organization encourages among its employees; also called corporate culture |
| publicity | any nonpersonal presentation of ideas, goods, or services that is not paid for by the company or individual that benefits from or is harmed by it. |
| slogan | a phrase that is easy to remember |
| touch point | any interaction between a business and a customer or a potential customer |
| word of mouth marketing | promotion and publicity for a business provided by customers who tell others of their satisfaction with the business |
Created by:
cameron.r191
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