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BE 4.03
Unit 4.03 Key Terms
Term | Definition |
---|---|
Advertising | Any paid form of nonpersonal presentation of ideas, goods, or services |
Marketing | The activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for |
Personal Selling | The form of promotion that determines client needs and wants and responds through planned, personalized communication that influences purchase decisions and enhances for their products |
Place | Marketing element focusing on considerations in getting a selected product in the right place at the right time |
Price | Marketing element requiring marketers to determine the amount of money they will ask in exchange of their products |
Product | Marketing element referring to what goods, services, or ideas a business will offer to its customers |
Promotion | A marketing function needed to information about goods, services, images, and/or ideas to achieve desired outcome |
Publicity | Any nonpersonal representation of idea, goods, or services that is not paid for by the company or individual that benefits from or is harmed by it |