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BE UNIT 4.03

TermDefinition
Advertising any paid form of nonpersonal presentation of ideas, goods , and services
Marketing The activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients,
Personal Selling the form of promotion that determines clients needs and wants an responds through planned, personalized communication that influences purchase decisions and enhances future business opportunities
Place Marketing element focusing on considerations in getting a selected product in theright place at the right time.
Price Marketing element requiring marketers to determine the amount of money they will ask in exchange for their products.
Product Marketing element referring to what goods, services, or ideas a business will offer its customers.
Promotion A marketing function needed to communicate information about goods, services, images, and/or ideas to achieve a desired outcome.
Publicity any nonpersonal presentation of ideas, goods and services that is not paid for by the company or individual that benefits form or is harmed by it
Created by: brenda.p538
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