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BE UNIT 4.03
Term | Definition |
---|---|
Advertising | any paid form of nonpersonal presentation of ideas, goods , and services |
Marketing | The activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, |
Personal Selling | the form of promotion that determines clients needs and wants an responds through planned, personalized communication that influences purchase decisions and enhances future business opportunities |
Place | Marketing element focusing on considerations in getting a selected product in theright place at the right time. |
Price | Marketing element requiring marketers to determine the amount of money they will ask in exchange for their products. |
Product | Marketing element referring to what goods, services, or ideas a business will offer its customers. |
Promotion | A marketing function needed to communicate information about goods, services, images, and/or ideas to achieve a desired outcome. |
Publicity | any nonpersonal presentation of ideas, goods and services that is not paid for by the company or individual that benefits form or is harmed by it |