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AD101SL Design Terms
| Term | Definition |
|---|---|
| Point | A reference to a specific location in space |
| Line | Reference to a point in motion, a series of adjacent points, a connection between points, or an implied connection between points |
| Implied Line | Line created by the viewer's eye |
| Implied Point | Point created by the viewer's eye |
| Plane | Flat, 2D area with fixed dimensions |
| Geometric | A shape derived from or suggested by geometry |
| Rectilinear | A shape composed of straight lines or angular corners |
| Curvilinear | A shape whose edges are dominated by curves |
| Organic | A shape that suggests natural sources or shapes |
| Position | The relationship between a figure and the space in which it will function |
| Direction | Horizontal, vertical, or diagonal description of a figure |
| Size | Measurement of a figure relative to the person perceiving it and relative to the ground |
| Proportion | Correlation of size |
| Proximity (Gestalt) | The visual tendency to group items together if they are close together |
| Similarity (Gestalt) | The visual tendency to group items together if they have a similar appearance |
| Continuity (Gestalt) | The visual tendency to create continuous figures |
| Closure (Gestalt) | The visual tendency to create closed shapes |
| Common Fate (Gestalt) | The visual tendency to group objects together if they are moving in the same direction |
| Figure/Ground Reversal | A concept existing when a shape can be seen as either figure or ground |
| Figure/Ground Ambiguity | A concept existing when it is impossible to tell the figure from the ground |
| Repetition | The use of the same visual element multiple times |
| Pattern | The use of the same visual element multiple times in a systematic order |
| Balance | The intuitive optical equilibrium between parts of a composition |
| Symmetry | The property of being divisible into symmetrical halves across a unique plane |
| Asymmetry | An arrangement that lacks symmetry |
| Radial Symmetry | Symmetry around a central axis |
| Unity | Implied structure or stability in a composition |
| Rhythm | The sense of movement established through shape repetition |
| Overlap (Depth Cue) | The placement of one shape over the other to create depth |
| Shadows-Shading (Depth Cue) | Use of cast shadows and brightness range |
| Linear Perspective (Depth Cue) | Perspective based on a vanishing point and receding forms |
| Known Size (Depth Cue) | Reveals depth through intrinsic size values |
| Relative Size (Depth Cue) | Comparison based on how the mind perceives size |
| Atmospheric Perspective (Depth Cue) | Visual phenomena in which the density of the atmosphere progressively increases through space, creating a haze |
| Hue | Specific wavelength of color (name of color) |
| Saturation | The purity or intensity of a color |
| Brightness | Relative lightness or darkness of a color |
| Achromatic | A lack of color or hue |
| Additive Color | Color created by beams of light; RGB |
| Subtractive Color | Color created by light reflected off a pigmented or dyed surface; cyan, magenta, and yellow are 'subtractive primaries' |
| Process Color | Using four ink colors to overlap to create the entire color spectrum; black, cyan, yellow, magenta |
| Local Color | Color based on observation |
| Expressive Color | Subjective color; color based on creative liberty |
| Temperature | Warm/cool |
| Monochromatic | A color scheme based on one hue |
| Analogous | A color scheme based on adjacent hues |
| Complementary | A color scheme based on opposite hues |
| Split Complementary | A color scheme using one primary color and two complementary |
| Simultaneous Contrast | The optical alteration of a color by a surrounding color |
| Spreading Effect | The tendency of a color to take on the hue of adjacent colors |
| Halo Effect | The tendency of a color to take on the hue of adjacent colors but only at the edges |
Created by:
carlyoun
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