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3.03
key terms
| Term | Definition |
|---|---|
| Corporate Culture | the value & ideals that an organization encourages among it's employees |
| Courtesy | polite behavior, good manners |
| Customer loyalty | the customer's preference for a business; usually expressed in regular purchases from the business |
| Customer relations | all the activities a business engages in to interact with it's customers |
| Customer service | activities & benefits provided by a business to it's customers to create goodwill & customer satisfaction |
| Customer-centric | focused on customer needs & wants |
| Internal Customer | the people (employees) who work cooperatively together to achieve business goals |
| Patronage | loyalty to a particular business |
| Proactive | adapting the environment in advance of the occurrence of events; taking advantage of opportunities rather than reacting to problems |
| Productivity | the amount & the value of goods & services produced(outputs) from set amounts of resources( inputs) |
| Touchpoints | all the opportunities that businesses have to connect with customers & reinforce their brand value |
| Word- of - mouth promotion | Promotion for a business provided by customers who tell others of their satisfaction with the business |