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2.05 Key Terms
| Term | Definition |
|---|---|
| Avoidance | A risk- response strategy that involves choosing not to do something that is considered risky. |
| Business Risk | The possibility of loss ( failure) or gain ( success) inherent in conducting business. |
| Competition | The rivalry between two or more businesses to attract scarce customer dollars. |
| Cost of goods | The amount of money a business pays for the products it sells or for the raw materials from which it produces goods to sell; the amount of money a business pays for the products ) it sellls. |
| Direct Competition | Rivalry between or among businesses that offer similar types of goods and services. |
| Economic Risks | The possibility of loss or failure that occurs as a result of the economy . |
| Expenses | The money that a business spends. |
| Gross Profit | Money left after the cost of goods expense is subtracted from total income( income from sales- cost of goods= profit) |
| Human Resources | The possibility of loss or failure from human error. |
| Income | The money received by resource owners and by producers for supplying goods and services to customers. |
| Indirect Competition | Rivalry between or among businesses that offer dissimilar goods or services. |
| Market structure | The type of market, or environment, in which businesses operate. |
| Monopoly | A type of market structure in which a market is controlled by one supplier, and there are no substitute goods or services readily available. |
| Natural risks | The possibility of loss or failure from nature. |
| Net profit | Money left after the cost-of-goods expense and the operating expense are each subtracted from the total income (gross profit - operating expense = net profit). |
| Nonprice competition | A type of rivalry between or among businesses that involves factors other than price. |
| Oligopoly | A market structure in which there are relatively few sellers, and industry leaders usually determine prices. |
| Operating expenses | All of the expenses involved in running a business. |
| Perfect competition | All of the expenses involved in running a business. |
| Price competition | A type of rivalry between or among businesses that focuses on the use of price to attract scarce customer dollars. |
| Profit | Monetary reward a business owner receives for taking the risk involved in investing in a business; income left once all expenses are paid (income – expense = profit). |
| Profit motive | The desire to make a profit, which moves people to invest in business. |