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Marketing Terms

Marketing Terms for Intro to Business

QuestionAnswer
Market Segmentation The process of dividing a broad target market into smaller, more specifically defined groups. i.e.(geographic location, age, gender, race)
Demographics a market or population of people in terms of characteristics such as; age, education level, ethnicity, gender, occupation, avg. household size or income and more.
Psychographics Dividing the market based on personality, buying motives, lifestyle, attitudes, beliefs, interests, hobbies, and habits.
Created by: MikeyTanner
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