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LCBM

Lean Canvas Business Model

TermDefinition
Problem/Oportunity Description of the top problems/opportunities the business idea addresses
Customer segments Description of target customers
Unique Selling Proposition Clear statement that describes the benefit of your offer, how you meet your customers’ needs, and what distinguishes you from the competition
Solution Description of the top features of the product/service that solve the problem
Channels Description of the pathways to customers
Key metrics Explanation of key activities that must be measured
Revenue streams Description of the revenue model and lifetime values. Price of product/service
Cost structure Description of fixed and variable costs. Explanation of the marketing costs, distribution costs, human resource costs and any additional costs
Competitive advantage Explanation of why the product/service cannot be easily copied or bought
Created by: paige.kylehaney
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