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LCBM
Lean Canvas Business Model
Term | Definition |
---|---|
Problem/Oportunity | Description of the top problems/opportunities the business idea addresses |
Customer segments | Description of target customers |
Unique Selling Proposition | Clear statement that describes the benefit of your offer, how you meet your customers’ needs, and what distinguishes you from the competition |
Solution | Description of the top features of the product/service that solve the problem |
Channels | Description of the pathways to customers |
Key metrics | Explanation of key activities that must be measured |
Revenue streams | Description of the revenue model and lifetime values. Price of product/service |
Cost structure | Description of fixed and variable costs. Explanation of the marketing costs, distribution costs, human resource costs and any additional costs |
Competitive advantage | Explanation of why the product/service cannot be easily copied or bought |