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Mergers

ex. 3

QuestionAnswer
Shell Purchases 30 Gas Station Forward integration
Hotel Chain to buy Furniture Manufacturer to Supply Its New Hotels Backward integration
Electrical Retailer Dixons Bids for High Street Competitors Currys Horizontal integration
Coca-Cola Acquires Columbia Pictures for $700 Million Diversification
BP Now Controls the Entire Supply Chain, From the Oil Refinery to the Petrol Pump. Vertical integration
Created by: Gergana Hristova
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