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Unit 5

Marketing Vocab Unit 5

TermDefinition
Very concise presentation of an idea covering all of its critical aspects, and delivered within a few seconds (the approximate duration of an elevator ride) Elevator Pitch
Clear and to the point. No extra words are included. Simple Pitch
Do something no one would imagine Unexpected pitch
Make the value of the product or service REAL. Show the REAL results Concrete pitch
Build value by having a good reputation Credible pitch
Give the audience goosebumps by tell a sad/heartfelt account. Emotional pitch
Build value by telling a story Story pitch
Have confidence and charisma Swag pitch
Words that urge the reader, listener, or viewer of a sales promotion message to take an immediate action, such as "Write Now," "Call Now," or (on Internet) "Click Here" Call to Action
Selling approach in which the salesperson attempts to identify the customer's problems and come up with one or more alternatives that solve the problem by using the product he or she is selling. Problem Solution Approach
Created by: 2000107519
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