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Introduction

TermDefinition
Marketing American Marketing Association.
Marketing Mix The mix of controllable marketing variables that the firm uses to pursue the desired level of sales in the target market.
Functions of Marketing There are seven basic functions of marketing Distribution, Financing, Marketing Information Management, Pricing, Product/Service management, Promotion, and Selling.
Situation Analysis The situation analysis is the foundation of the strategic planning process.
Marketing Concept The idea that you must satisfy a customer's needs and wants in order to make a profit.
Customer The actual or prospective purchaser of products or services
Created by: kguerrero6674
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