Help
Options
Didn't know it?
click below
click below
Knew it?
click below
click below
Don't Know
Remaining cards (0)
Know
retry
shuffle
restart
0:00
Embed Code - If you would like this activity on your web page, copy the script below and paste it into your web page.
Normal Size Small Size show me how
Normal Size Small Size show me how
Unit 2
| Term | Definition |
|---|---|
| Awareness | The proportion of people who are familiar with a product, brand name or trademark |
| Marketing research | The planning, collection, and analysis of data relevant to marketing decision making, and the communication of the results of this analysis to management. |
| Census | A sample consisting of the entire population. |
| Closed-end question | Questions that ask the respondent to choose from a limited number of pre-listed answers. |
| Data processing | Organization of data for the purpose of producing desired information; involves recording, classifying, sorting, summarizing, calculating, disseminating and storing data. |
| Focus group | A qualitative market research technique in which a group of participants (approx. 10) of common demographics, attitudes, or purchase patterns are led through a discussion of a particular topic by a trained moderator |
| Market segmentation. | The process of dividing a total market into sub-groups of consumers who exhibit differing sensitivities to one or more marketing mix variables. |
| Open-ended question | A question that has no prelisted answers, which requires the respondent to answer is his or her own words. |
| Primary research | Conducting research to collect new data to solve a marketing information need. |
| Secondary research | Analyzing information from previously conducted research projects. |
Created by:
BrianaP
Popular Business sets