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Unit 4 review

4.01 SE -062

TermDefinition
Accuracy Freedom from errors
Benefit An advantage customers receive from using a product
Blog A personal or topical website; short for “weblog”
Complementary products Goods and/or services that are used together (e.g., skirts and blouses, ski boots and skis, software and computers)
Confidence A positive belief in your own talents, skills, and objectives
Credibility Believably
Durability How long a product will last
Enthusiasm Interest or excitement
Feature A fact about or characteristic of the product
Guarantee A promise made to the consumer that a product’s purchase price will be refunded if the product is not satisfactory; often called a money-back guarantee
Intranet An internal network similar to the Internet that is accessible only by authorized personnel; used to access information and communicate with others within an organization
Jargon Specialized language known only to a certain group of people
Podcast A digital recording that is distributed over the Internet and downloaded to a computer or mobile device for playback
Reliability Dependability
Sales presentation The sales procedure in which the salesperson shows the customer the benefits of the product’s features; includes the sales dialogue and product demonstration
Testimonial A statement by an identified user of a product proclaiming the benefits received from the use of that product
Trade journal An industry-specific publication
Trade shows Events where businesses display and/or demonstrate their products to build sales leads and interest
Warranty A promise made by the seller to the customer that the seller will repair or replace a product that does not perform as expected
Wiki A website that allows its users to contribute and edit content
Created by: ademola
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