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Unit One.

The Marketing Plan

the process of planning, pricing, promoting, selling, and distributing ideas, goods, or services to create exchanges that satisfy customers Marketing
tangible items that have monetary value and satisfy your needs and wants Goods
intangible items that have monetary value and satisfy your needs and wants Services
the idea that a business should strive to satisfy customers' needs and wants while generating a profit for the firm Marketing Concepts
the attributes of a product or service that make it capable of satisfying consumers' wants and needs Utility
all people who share similar needs and wants and who have the ability to purchase a given product Market
consumers who purchase goods and services for personal use Consumer Market
business-to-business (B-to-B) market includes all businesses that buy products for use in their operations Industrial Market
a company's percentage of total sales volume generated by all companies that compete in a given market Market Share
the group that is identified for a specific marketing program Target Market
to develop a clear picture of their target market Customer profile
includes four basic marketing strategies called the four P's: product, place, price, and promotion Marketing Mix
the acronym for strengths, weakness, opportunities, threats SWOT analysis
a brief over-view of the entire marketing plan and gives an explanation of the costs involved in implementing the plan Executive summary
Created by: brenda.woodings