Busy. Please wait.
or

show password
Forgot Password?

Don't have an account?  Sign up 
or

Username is available taken
show password

why


Make sure to remember your password. If you forget it there is no way for StudyStack to send you a reset link. You would need to create a new account.
We do not share your email address with others. It is only used to allow you to reset your password. For details read our Privacy Policy and Terms of Service.


Already a StudyStack user? Log In

Reset Password
Enter the associated with your account, and we'll email you a link to reset your password.
Don't know
Know
remaining cards
Save
0:01
To flip the current card, click it or press the Spacebar key.  To move the current card to one of the three colored boxes, click on the box.  You may also press the UP ARROW key to move the card to the "Know" box, the DOWN ARROW key to move the card to the "Don't know" box, or the RIGHT ARROW key to move the card to the Remaining box.  You may also click on the card displayed in any of the three boxes to bring that card back to the center.

Pass complete!

"Know" box contains:
Time elapsed:
Retries:
restart all cards
share
Embed Code - If you would like this activity on your web page, copy the script below and paste it into your web page.

  Normal Size     Small Size show me how

Unit One.

The Marketing Plan

QuestionAnswer
the process of planning, pricing, promoting, selling, and distributing ideas, goods, or services to create exchanges that satisfy customers Marketing
tangible items that have monetary value and satisfy your needs and wants Goods
intangible items that have monetary value and satisfy your needs and wants Services
the idea that a business should strive to satisfy customers' needs and wants while generating a profit for the firm Marketing Concepts
the attributes of a product or service that make it capable of satisfying consumers' wants and needs Utility
all people who share similar needs and wants and who have the ability to purchase a given product Market
consumers who purchase goods and services for personal use Consumer Market
business-to-business (B-to-B) market includes all businesses that buy products for use in their operations Industrial Market
a company's percentage of total sales volume generated by all companies that compete in a given market Market Share
the group that is identified for a specific marketing program Target Market
to develop a clear picture of their target market Customer profile
includes four basic marketing strategies called the four P's: product, place, price, and promotion Marketing Mix
the acronym for strengths, weakness, opportunities, threats SWOT analysis
a brief over-view of the entire marketing plan and gives an explanation of the costs involved in implementing the plan Executive summary
Created by: brenda.woodings