Save
Upgrade to remove ads
Busy. Please wait.
Log in with Clever
or
show password
Forgot Password?
Don't have an account?  Sign up 
Sign up using Clever
or
Username is available taken
show password


Make sure to remember your password. If you forget it there is no way for StudyStack to send you a reset link. You would need to create a new account. Your email address is only used to allow you to reset your password. See our Privacy Policy and Terms of Service.

Already a StudyStack user? Log In

Reset Password
Enter the associated with your account, and we'll email you a link to reset your password.
focusNode
Didn't know it?
click below
 
Knew it?
click below
Don't Know
Remaining cards (0)
Know
0:00
edit
Embed Code - If you would like this activity on your web page, copy the script below and paste it into your web page.

  Normal Size     Small Size show me how

BBl10 Chapter 9 Test

Grade Nine Chapter Test

QuestionAnswer
Marketing All activities involved in getting goods & services to the consumer.
Product Life Cycle (Traditional Products) 5 Stages: 1. Product Introduction 2. Growth 3. Maturity 4. Decline 5. Decision Point
Style Curve illustrates product sales over time
Non-traditional products have stages but differently
Niche a small pocket or hole in the market that is the cause of few competitors
Niche marketers
Knock offs (imitators) usually enter market and those fads die quickly leaving large inventory -> sucess
Seasonal Products only popular during season
Inventory Management balancing product quantity with sales
Strategy a plan for acheiving goals
Pull strategy Businesses are going to increase consumer demand directly by advertising. When consumers want products, retailers will carry product as in the pull strategy.
How to use push & pull Push can be used on its own/by itself. Pull cant be used on its own.
Push Strategy Uses promotion to encourage channel partners to stock and promote the product to their customers.
Marketing Research collecting and analysis of info for marketing
Types of Marketing Research 1. Consumer Research 2. Market Research 3. Motivational Research 4. Pricing Research 5. Competitive Research 6. Product Research 7.Advertising Research
Advertising paid for promotions, always good
Publicity an unpaid media hype, can be good or bad
Purpose of Advertising Introduction Stage, Growth, Maturity, Decline
Introduction Stage lots of advertising (to create brand awareness)
Growth increase advertising (ahead of competition)
Maturity periodic advertising (as reminders)
Decline increase advertising
Advertising Medium 1. Direct to Home -> flyers2. Out of Home -> billboards, bus stops
Sales Promotions any attempt to sell a product
Types of Sales Promotion 1. Coupons2. Contests3. Premiums -giveaways4. Samples5. Special Events
Created by: 1557315433
Popular Business sets

 

 



Voices

Use these flashcards to help memorize information. Look at the large card and try to recall what is on the other side. Then click the card to flip it. If you knew the answer, click the green Know box. Otherwise, click the red Don't know box.

When you've placed seven or more cards in the Don't know box, click "retry" to try those cards again.

If you've accidentally put the card in the wrong box, just click on the card to take it out of the box.

You can also use your keyboard to move the cards as follows:

If you are logged in to your account, this website will remember which cards you know and don't know so that they are in the same box the next time you log in.

When you need a break, try one of the other activities listed below the flashcards like Matching, Snowman, or Hungry Bug. Although it may feel like you're playing a game, your brain is still making more connections with the information to help you out.

To see how well you know the information, try the Quiz or Test activity.

Pass complete!
"Know" box contains:
Time elapsed:
Retries:
restart all cards