Help
Options
Didn't know it?
click below
click below
Knew it?
click below
click below
Don't Know
Remaining cards (0)
Know
retry
shuffle
restart
0:00
Embed Code - If you would like this activity on your web page, copy the script below and paste it into your web page.
Normal Size Small Size show me how
Normal Size Small Size show me how
BBl1O Chapter 6 Test
9th Grade Business
| Question | Answer |
|---|---|
| What is a Market Segment? | part of the overall market that has similar characteristics |
| What is a Marker Share? | percentage that one businesses product takes of the total dollars spent by consumers on similar products |
| Describe the Competitive Market. | specific types of products or businesses |
| What is a Gatekeeper? | decision maker |
| What is a "value added service"? | extra service to attract customers |
| Competition Amongst Services | 1. Convenience2. Degree Of Service3. Selectiona. wide selection (bit of everything)b. deep selection (more specialized)4. Reputation5. Price (main consideration) |
| How do products compete? | 1. Price2. Quality3. Design4. Features5. Benefits |
| Disposable Income vs. Discretionary Income | Needs vs. Wants |
| Describe what a Civil Offence (fines)is? | 1. Abuse of Dominant Position2. Exclusive Dealing -> must carry all products 3. Refusal ->to small businesses4. Merger -> must be approved by Competition Bureau |
| Describe criminal offence. | -> more serious-> jail and/or finesUnfair Pricing!1. Price Fixing-> setting prices with competitors2. Bid Rigging-> unfair bids and tenders |
| Describe the Competition Act. | -> governs business conduct in Canada-> promotes competition-> stops anticompetitive practices-> criminal & civil provisions |
| Describe criminal provisions. | vs. crown (gov.t)-> False & Misleading Advertising-> Bait & Switch-> Double Ticketing |
| Describe civil provisions. | A vs. B |
| What is Canada? | a mixed economy that promotes competition |
| What are the benefits to consumers of competition? | -lower prices- better quality- more jobs- more choice |
| What are the three areas to create image? | 1. Brand Name-> identification2. Logo Trademark-> symbol thats associated with product/business3. Slogan-> short catchy phrase |
| What are the 3 forms? | 1. Monogram -stylized writing or initials2. Visual Line Drawing-> people, animal, things...3. Abstract-> shapes that carry a visual message |
| Describe the term "image". | how consumers view the Business or Products |
| What is the consumer market? | - the buyers.A. Demographics-> obviouse characteristics1. Age2. Gender3. Family Life Cycle4. Income Level5. Ethnicity & CultureB. Lifestyle1. Introverted -> decide for themselves2. Extroverted -> rely on others |
| Describe "using the image". | 1. Brand Identification-> exposure -> advertising2. Promotional Activities- JINGLE3. Brand Extension-> using your image on new product |
Created by:
1557315433
Popular Business sets