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GB 214 M-Quiz 1

Chapters 1 and 2

TermDefinition
learning and memory the process of how an association gets past the sensory and the perception stages into a short term and long term memory
attitudes a relatively global and enduring evaluation of an object, issue, person or action
motivation an inner state of arousal that provides the energy to achieve a goal
decision making making a selection among options or courses of actions
Purchase Process Prepurchase, Purchase, Postpurchase
emotional A strong feeling (such as anger, joy, hate or fear)
5C's Customers, Competition, Company, Collabators, Context
perception how consumers perceive their enviornment
kinds of pruchases can be classified as low, medium and high levels of customer involvement
sensation how consumers sense their enviornement
STP Segmentation, Targeting, Positioning
Marketing the activity, set of institutions, and processes for creating, communicating, delivery, and exchanging offerings that have value for customers. clients, partners, and society at large
Created by: SEEawesome:)
Popular Marketing sets

 

 



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