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Unit 303.1

Social networking tools and customers

QuestionAnswer
What does B2B mean? Business-to-Business
Name three actions you can do with LinkedIn. • target potential customers • promote your brand and company • be found for business opportunities by other professionals
What B2B social networking tool is most popular in countries with French or German as their native language? viadeo
What B2B social networking tool has predominately German members? Xing
What is a niche market? A small, specialised market for a particular product or service.
Name two different niche social networking sites and markets. • Houzz – used by interior designers and decorators • allrecipes - used by the cooking community
Name two actions you can do with LinkedIn. • post job vacancies • discover potential employees.
Name three social networking tools that are predominantly for business groups LinkedIn, Viadeo and Xing
Name a social networking tool that is used by businesses but primarily for family and friends. Facebook
Name a social media tool that is mainly used by celebrities Instagram
Name a social media tool that is oriented toward gaming and entertainment. Hi5
Created by: kolyn83
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