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business principle 2

Marketing concept satisfy's our needs and wants
Customer people who buy the products
Consumer a person that uses the product
Pricing determines the price of the object
Promotion applying techniques
Service management improving the product
Financing obtaining the money
Selling providing the product to the consumer
Marketing information management managing the information
Distribution using transportation to get the product
Disaggregate reducing marketing
Segmentation a aggregating process
Market segments a marketing mix
Baby boom generation a ageing population
Generation x born in the 1960's
Generation y born in the 1970's
Disposable income money that you have left after your taxes
Discretionary income money that is left after you daily spending
Trends changes in things around us
Metropolitan statistical area government that helps with federal aid
Target marketing applies to similar groups of people
Mass marketing applies to different groups of people
Parity products its hard for people to supply the product
Negative driven products products purchased from a negative input
Unsought products something that we don't that we need
New unsought products products that are brand new
Regular unsought a product that we don't know about but the internet does
Convenience products items that people don't usually buy
Staples a product that is used for other materials
Impulse items something that we didn't plan to buy
Emergency products a product that we people use when there is an emergency
Specialty products people get that item that they use for everything so that do need to buy more things.
Mark-up an increase in income
Channels of distribution the flow of a product
Personal selling only between sellers and consumers
Mass selling communicating with multiple people at once
sales promotions only promotionalactivities
Created by: ts0349536
Popular Business sets




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