Save
Busy. Please wait.
Log in with Clever
or
show password
Forgot Password?
Don't have an account?  Sign up 
Sign up using Clever
or
Username is available taken
show password


Make sure to remember your password. If you forget it there is no way for StudyStack to send you a reset link. You would need to create a new account. Your email address is only used to allow you to reset your password. See our Privacy Policy and Terms of Service.

Already a StudyStack user? Log In

Reset Password
Enter the associated with your account, and we'll email you a link to reset your password.
focusNode
Didn't know it?
click below
 
Knew it?
click below
Don't Know
Remaining cards (0)
Know
0:00
edit
Embed Code - If you would like this activity on your web page, copy the script below and paste it into your web page.

  Normal Size     Small Size show me how

SEM Unit 3

Exam Review

QuestionAnswer
An important part of target marketing in the sports and entertainment industry involves appealing to potential customers who have what resource Disposable income
Which is a factor that sports and event marketers consider when targeting customers for a specific event Demographics
Males between the ages of 18-35 who are sports minded and live in Orlando, Florida is an example of what group Niche market
When a sports marketer considers factors such as lifestyles and interest levels in a specific sport, he or she is segmenting a market on the basis of what segment Psychographics
What should a sport or an event do in order to be successful Satisfy customer wants
A sporting-goods store reviews its sales records to determine if it should continue carrying snowboards. How is the store using the marketing information To make product management decisions
The promoters of an extreme-sports weekend would MOST LIKELY target which demographic group Young men, ages 12-34
Repeated exposure to the largest, most diverse population of people is a benefit of what advertising Out-Of-Home
When a performer expands into international markets, an important consideration for his or her promotional efforts should be to determine often whether which action is necessary Adapt promotional messages for each market
What form of advertising involves a company paying an athlete to appear in a television commercial or newspaper ad Endorsement
Which is a vital promotional technique for entertainment marketing Trailers
After a volleyball player wins a gold medal in the Summer Olympics, a sunscreen manufacturer pays the athlete to appear in its television commercials and magazine advertisements. This is an example of what activity Endorsement
A business wants to create or emphasize positive associations between a specific sport and itself. What type of advertising media should the business consider using? Stadium signage
Advertising copy that states "only 3 days left" is trying to obtain which outcome
Created by: Roland04
Popular Quiz Bowl sets

 



Voices

Use these flashcards to help memorize information. Look at the large card and try to recall what is on the other side. Then click the card to flip it. If you knew the answer, click the green Know box. Otherwise, click the red Don't know box.

When you've placed seven or more cards in the Don't know box, click "retry" to try those cards again.

If you've accidentally put the card in the wrong box, just click on the card to take it out of the box.

You can also use your keyboard to move the cards as follows:

If you are logged in to your account, this website will remember which cards you know and don't know so that they are in the same box the next time you log in.

When you need a break, try one of the other activities listed below the flashcards like Matching, Snowman, or Hungry Bug. Although it may feel like you're playing a game, your brain is still making more connections with the information to help you out.

To see how well you know the information, try the Quiz or Test activity.

Pass complete!
"Know" box contains:
Time elapsed:
Retries:
restart all cards