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SEM Unit 1
Unit one review
| Question | Answer |
|---|---|
| Surrounding communities benefit from professional sports teams by which occurring action | Attracting tourist dollars |
| Which is a characteristic of the sports or event industry | Provides products that are different for each consumer |
| When a professional football expansion team is established in a community, which economic impact might happen | Increased job creation and more consumer spending |
| A unique characteristic of the sports industry is that it seeks to attract markets that will perform which action | Include spectators and participants |
| The Chamber of commerce for a large city estimated the income for the city generated by the sales tax, parking fees, and food service tax collected as a result of a rock concert. This is an example of which impact | Fiscal |
| The core benefits to customers who purchase sports products include entertainment, health and which other component? | Achievement |
| Promoting and selling an intangible product that is immediately consumed and cannot be resold is a unique characteristic of which type of marketing | Event |
| Which persons help create the excitement and enthusiasm that make the games what they are | Spectators |
| One of the main differences between professional and amateur athletes is that for professionals. the game is often what to the players | Ther occupation |
| Which is an example of promoting a sports event | Distributing information about a NASCAR race |
| One characteristic of event marketing involves promoting and selling which product or service | Unique experience |
| A characteristic of an event is that it is produced and consumed in which situations | At the same time |
| Which marketing activities involve writing press releases and organizing news conferences for a sports organization | Media relations |
| A person responsible for matching up corporations with events that reach his or her target market has a career in which area | Sponsorship management |
| For a sports organization, which marketing activities involve responsibility for licensing activities | Merchandising |
| A high school basketball team participated in the state championship game last year. It did NOT participate in the play off games this year. This is an example of which sports or event product? | Inconsistent |
| What are MOST sports or event products classified as | A combination of goods and services |
| Over the years, Wrigley Field has earned a reputation as one of the BEST places to watch a MAjor League Baseball game. What does this branding exemplify | Image |
| Sara goes to an exercise class twice a week at a local gym. She participates in the class to maintain a healthy lifestyle and to catch up with her friends. What motivates Sara to attend the exercise class | Personal improvement and social facilitation |
| Ryan loves baseball and plays year round in several community leagues. He is very goal oriented, focused, and is out to win every game. In this situation, why does Ryan participate in sports? | He is very competitive by nature |
| Approximately 85% of season ticket holders for a sports organization live or work within two hours of the home playing field of the team. What factor motivates the decision to buy season tickets? | The geographic location of the stadium |
| Joe started training for the Boston Marathon several months ago. He was also happy when he finished the marathon in record time. In this situation Jacob was motivated to run in the marathon for personal growth. Which is the MOST LIKELY result | A sense of pride and accomplishment |
| Because the outcome of a match is uncertain, many fans attending a sporting event are motivated by which value of the game | Entertainment |
| Which is an example of a celebrity endorsing an event simply by being associated with it | Attending a grand opening |
| Sports marketers have an ADVANTAGE over all other types of licensors in the international marketplace due to which situation | Sports are universally appealing |
| The ultimate purpose of branding in sports or event marketing is to achieve which action | Encourage sales |
| What is a celebrity who is paid to use a product and discuss its effectiveness during a lengthy TV commercial giving? | A testimony |
| A celebrity appearing in a commercial for a soft drink while wearing a certain brand of clothing and holding a certain brand of tennis racquet is an example of which activity | Cross-Promotion |
| What might a sports organization offer a business to encourage that business to sponsor an event | Partial Ownership |
| What is a primary reason that many colleges and universities sell the naming rights for their new football stadiums or basketball arenas | Help pay for construction expenses |
| What is the basis for the licensing process | Trademarked property |
| Team-related factors that affect brand equity include which components | Performance, coaches and star athletes |
| A sports or an event organization that will use a team name, mascot and logo as important elements to create and maintain which promotion effort | Brand awareness |
| What is an example of a licensed product | NASCAR earrings |
| When designing an event program for a charity event, it is important to perform which action | Acknowledge the event sponsors |
| What should be included in a event program if it is longer than four pages | Table of contents |
| What are royalites | Percentage of actual sales |
| Athletes are often considered to be particularly effective promoting products related to which of their areas | Sport |
| A primary reason that large businesses purchase the naming rights to a new sports or event facility is due to which situation | It provides exclusivity and has potential to maximize exposure |
| NASCAR fans demonstrate which activity when they list the sponsors featured on the car or clothing of their favorite driver | Brand recognition |
| Mask company set up a hospitality tent outside the Olympics arena. Its goal was to encourage patrons to view it as an Olympics sponsor even through it had NOT paid sponsorship fees. This is an example of which type of marketing | Ambush |
| If Coca-Cola is the only soft-drink sponsor of a person's favorite team, the role of Coca-Cola exemplifies which type of sponsor | Exclusive |
| The relationship between a sponsor and a sports entity is often described as what? | A partnership |
| Information about sponsorship, cost, marketing opportunities, and audience demographics appearing together is an example of what | Inclusion in a sponsorship proposal |
| An organization that embeds special watermarks into its ticket design is intending to accomplish which goal | Discourage counterfeiting of tickets |
| What do some professional sports teams do to promotes renewed interest in a team that is losing support from fans? | Redesign logos |
| Which are the MOST important considerations when designing a logo for a basketball team | Team colors and team name |
| Which is a characteristic of an effective logo for a sport or an event | Timeless |
| What rule of thumb will help sports or event marketers develop a memorable logo | It should be clear and simple |
Created by:
Roland04
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