click below
click below
Normal Size Small Size show me how
SEM2 Unit 4
Exam Review
Question | Answer |
---|---|
One way to verify that a complex arena event is well prepared and ready for spectators is by completing which activity | Holding a rehearsal |
To make sure that all tasks have been completed and an event is ready for attendees, sports or event marketers might refer to which document? | Funcion sheet |
One aspect of identifying a segment of a sports or event target market involves identifying which component? | Heavy Users |
What is one questions that a business must answer when identifying a potentially profitable target market | Is the market responsive |
Which situation is an example of a business using niche marketing | An athletic footwear company produces a line of shoes for children who play soccer |
Which statement is true regarding niche marketing | Niche markets are small and may attract a few competitors |
When the Green Company selected its target market, it decided to ignore the segment differences and generate appeal with one offer. The company is using which type of marketing | Mass |
Entertainment marketers should identify their target markets AFTER they have carefully examined which component? | Available data and research about the segment |
When a business selects a target market, the MOST useful or desirable market segments to a business are those that are measurable and which other feature | Accessible |
Which factor should event marketers consider when identifying target markets for specific events | Culture |
Which is a factor that new businesses consider when conducting an analysis of competitors in a specific market | Product quality and price |
What do businesses often take into consideration when forecasting sales for marketing plans | competitors' market share |
Businesses usually analyze market potential for a certain product by considering total demand for which component | Geographical area |
SWOT analysis is a technique for summarizing which components of a company | Strengths, weaknesses, opportunities, and threats |
Which is an activity that a business performs when conducting a competitive analysis | Monitors marketing strategies or rivals |
Forecasting sales for marketing plans is important because the forecast is used as which component | Standard of measurement |
One of the purposes of conducting a market analysis is to develop which component | Customer profile |
A SWOT analysis indicates that they buying preferences are changing, but the business has a very limited product line. This is an example of which situation? | External threat attacking an internal weakness |
An important step in the process of developing a marketing plan involves selecting which component | Target Market |
The marketing objectives that a business develops for its marketing plan should lead to which situation | Increased Sales |
What is a potential weakness a manager might identify in a SWOT analysis | Lack of management depth |
One way that a business can learn about activities of its competitors is by performing which activity | Reviewing secondary data |
Which is an internal strength that a business might identify during a SWOT analysis | Financial Resources |
Which is a question that a business should ask when evaluating the performance of its marketing plan | Are the objectives being achieved |
When evaluating the performance of a marketing plan, what might a business do if performance fails to achieve its objectives | Revise the sales forecast |
Business owners can evaluate the effectiveness of their marketing activities by comparing the original allocation of resources with which information | Return on investment |
A business that continuously monitors its marketing plan should take corrective action during which situation | Performance does not meet the established standards |
When a business monitors its marketing activities, it might need to take corrective action if which situation happens? | Economic conditions change |