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Chpt. 6

TermDefinition
advertising Non-personal communication to the target market.
competiition A situation where more than one business attempts to meet a particular need of the same target market
customer A person, organization, or a business who has or who will buy a particular product or service.
marketing Process associated with promoting for sale goods or services.
niche Defines your product/service characteristics and your position within the market as compared to other businesses serving a similar market.
promotion Activities that stimulate the demand for a product and/or a service.
survey Activities that focus on the gathering of information.
target market The individual, organization, or business that has the most need for a product and/or service, and has the financial resources to purchase the product and/or service.
Created by: KFarrell21
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